Few beauty brands can claim a legacy as deeply entwined with cinema as Kryolan. For more than 80 years, the German-born make-up house has been the quiet force behind some of the most iconic characters in film, theatre, and television.
Today, as entertainment shifts to streaming platforms and ultra-high-definition screens, Kryolan South Africa is redefining what professional beauty means for a world filmed in 4K and consumed in seconds.
In an exclusive conversation with Cuan Kemp, Head of Make-Up, Marketing & Social Media at Kryolan South Africa, Brand Weekly explores how the brand continues to lead the artistry that drives global storytelling.
Honouring a Cinematic Legacy — Built for the Future
Kryolan’s relationship with film and TV is legendary. Now, the brand is translating decades of professional expertise for a new generation of digital creators.
“We’ve introduced 4K-compatible foundations and talc-free formulas specifically designed for high-definition screens,” says Kemp. “Texture becomes visible in 4K, so our products are engineered to perform under the most unforgiving lighting.”
From film sets to TikTok creators, the mission remains the same: flawless, camera-ready skin — every time.
Where Luxury Meets Performance
For most beauty brands, luxury is the packaging.
For Kryolan, luxury is the performance.
“Our luxury lies in products that meet and exceed the expectations of the professional industry,” Kemp shares.
Artists demand reliability, durability and true colour payoff. Kryolan’s approach: precision formulations that work under heat, movement, and hours of wear — without compromising comfort or finish.
Speaking the Language of Social Media — Without Losing Credibility
Influencers may have reshaped the beauty landscape, but Kryolan remains anchored in its artistry.
The brand collaborates with creators who celebrate diversity and technical skill, showcasing the versatility of products used for both everyday wear and transformation makeup. It’s a balancing act between digital relevance and professional authenticity — one Kryolan executes with intention.
Innovation with Purpose: 4K, 8K & Sustainability
Kryolan’s next chapter is defined by both performance and responsibility.
Recent innovations include:
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Vegan, talc-free HD and UHD formulas
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Refillable, sustainability-focused packaging
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Expanded colour ranges reflecting global diversity
It’s innovation engineered for both the camera and the consumer.
Why Kryolan Sponsors the National Film & TV Awards
For Kryolan, storytelling is inseparable from make-up artistry.
“Imagine CATS without the feline transformations, or Resident Evil without realistic zombie effects,” Kemp notes. “The impact simply wouldn’t exist.”
With more than 16,000 products, Kryolan empowers artists to create characters that define genres. Their sponsorship of the NFTA celebrates the unseen heroes of entertainment — the make-up artists whose work brings stories to life.
Serving Pros and Consumers — Without Compromise
A make-up artist may need a multi-shade palette.
A consumer may want a single foundation.
Kryolan caters to both — offering professional-grade quality in formats suited to everyone. Despite the perception that pro products are expensive, most Kryolan items offer impressive longevity and value.
“Our consultants are trained to support beginners as much as professionals,” says Kemp. “Everyone deserves to feel confident using our products.”
A Brand Built on Inclusion
From Germany to South Africa’s Rainbow Nation, diversity forms the foundation of Kryolan’s philosophy.
“Kryolan stores are safe, welcoming spaces where every customer should feel seen,” Kemp emphasises.
This commitment is reflected in the brand’s global Code of Ethics — a mandate, not a marketing message.
What the Future Looks Like for Kryolan
As streaming platforms, new genres and digital artistry evolve, Kryolan stays ahead through research, trend tracking and continuous product innovation.
“Kryolan’s success depends on understanding our customers, observing trends, and innovating continuously,” Kemp says.
The brand remains the trusted choice behind the camera — and increasingly, in front of it.
Beauty as a Form of Storytelling
Kryolan’s legacy is rooted in professional artistry.
Its future lies in translating that artistry for a fast-changing world.
From cinematic transformation to everyday self-expression, Kryolan continues to shape beauty at every level — reminding us that make-up isn’t just a surface. It’s part of the story.
Follow Kryolan South Africa
Instagram: @kryolansouthafrica
Website: www.kryolan.com
