Conference Programme 2026
Prior to the Brand Weekly Awards ceremony, we host an industry conference bringing together senior leaders across brand, marketing, PR, retail, media, tech, and culture.
Expect practical keynotes, sharp panel discussions, and clear takeaways you can apply immediately.
Why the Brand Weekly Conference matters
The conference sets the tone for the awards by turning attention into insight.
It connects creative excellence to commercial outcomes, showing how winning brands build trust, drive demand, and create cultural relevance.
The Future of AI in Brand Strategy and Consumer Engagement
How AI is shifting research, creative development, personalisation, and customer experience.
We focus on what brands can implement now, how to protect authenticity, and how to maintain trust while scaling performance.
- AI powered customer journeys without losing brand voice
- Creative testing, iteration speed, and performance lift
- Ethics, transparency, and consumer trust
Content and Creator Economy: Winning the Battle for Attention
Attention is the currency of 2025 and 2026. This session breaks down how brands win with creators, community, and format first storytelling across short form and long form.
- Creator partnerships that deliver measurable sales
- Platform native creative principles for reach and retention
- Building community that compounds over time
Building Legacy: The Power of Founder Led Brands
Founder leadership remains one of the strongest trust signals in modern marketing. This session explores how founder story becomes a growth engine when aligned with product quality and customer obsession.
- Turning founder narrative into brand differentiation
- Leadership visibility that builds credibility not noise
- Culture, values, and long term brand equity
Retail and E commerce Growth: Converting Culture into Sales
A practical session on how brands translate awareness into basket value and repeat purchase across DTC, marketplaces, and high street retail.
- Creative that drives click through and conversion
- On site experience, trust cues, and retention
- Measurement frameworks that senior teams respect
Brand Trust and Reputation: Modern PR that protects value
In a fast cycle media environment, reputation becomes a competitive advantage. This panel focuses on clarity, credibility, and crisis readiness without losing momentum.
- Earned media strategy that supports growth
- Handling backlash and misinformation with speed
- Stakeholder confidence across customers and partners
Creative Effectiveness: Proving ROI without killing creativity
A measurement focused session designed for brands and agencies who want stronger budgets, better approvals, and clearer outcomes while protecting creative ambition.
- What to measure, when to measure, and why
- Balancing brand building and performance
- Reporting structures that unlock decision making
Conference timetable 1.30pm to 5.30pm
This timetable is designed for pace, clarity, and meaningful audience engagement, with built in networking moments to maximise connections before the ceremony.
