Acclaimed for its creative excellence, sustainability ethos, and loyal clientele, Pickles & Co, the award-winning salon located in Birmingham’s historic Jewellery Quarter, has officially been announced as a Bronze category sponsor for the upcoming National Reality TV Awards 2025.
This strategic move marks a milestone moment for the independent salon, blending the worlds of premium haircare and entertainment while positioning Pickles & Co as one of the standout brands supporting the evolving intersection of fashion, television, and consumer engagement.
“How exciting is this! Pickles & Co Hair Specialists get to work in partnership with the National Reality TV Awards,” said Jade Powell, Director of Pickles & Co. “As a team, we are delighted to be part of this year’s event and look forward to a long-term business relationship.”
From Local Leader to National Partner
For over a decade, Pickles & Co has delivered a high-end salon experience rooted in expert technique, service excellence, and community values. Located in the heart of Birmingham’s vibrant Jewellery Quarter, the salon has earned its reputation as a destination for personalised colour work, contemporary hair styling, extensions, and barbering—all within a welcoming, five-star environment.
Its in-house Pickles & Co Academy has become a knowledge hub, attracting stylists from across the region who seek to train with the salon’s master colourists—especially in the application of NAK Hair colour products, known for their vegan, cruelty-free, and performance-driven credentials.
Sustainability Meets Style
At a time when conscious consumerism is redefining beauty, Pickles & Co has taken meaningful action to remain at the forefront. From reducing waste through hair recycling programmes to avoiding chemical-heavy treatments, the salon has embedded sustainability into its core operations without compromising on quality.
Every stylist is classically trained but forward-thinking—balancing timeless craft with contemporary trends to deliver personalised results with purpose.
“Clients today are more informed, and they value brands that walk the talk,” said Powell. “For us, that means offering beautiful results with equally beautiful values.”
A Strategic Sponsorship That Aligns with Influence
Partnering with the National Reality TV Awards—now in its 11th year and watched by millions across the UK—positions Pickles & Co within a growing ecosystem of influential names, brands, and rising stars. The collaboration presents opportunities for brand amplification, celebrity product placement, and content visibility at scale.
For Powell and her team, the sponsorship isn’t just symbolic—it’s a springboard.
“This partnership allows us to align with a platform that reflects creativity, transformation, and confidence—the same principles we champion in our salon every day,” she added.
Building the Future, One Client at a Time
Whether it’s five-star reviews from loyal clients or high-performance treatments that turn first-timers into regulars, Pickles & Co has never chased fame—it’s earned trust. This new chapter confirms what many in Birmingham already know: Pickles & Co is a brand built for longevity, loyalty, and leadership in the business of beauty.
To explore the brand or book an appointment, visit: www.picklesandco.com
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