In a market saturated with fleeting trends and mass-produced scents, Perfumes of Arabia London charts a different course: one firmly rooted in tradition, elegance and intentional design. Founded by visionaries Abdul Hakim and Habibur Choudhury, the brand has rapidly become a touchstone for fragrance connoisseurs and style tastemakers, blending the soul of Arabian perfumery with a contemporary British refinement that elevates every moment into an indulgent ritual.
A Fragrance House Born from Cultural Pride
Perfumes of Arabia London exists to reintroduce the world to the timeless art of Arabian scent-making, updated for modern sensibilities. Its collection, comprising eau de parfums, perfume oils and luxury gift sets—is the result of meticulous craftsmanship and an unwavering attention to quality. Signature creations such as Zahra, Amirah and Ambre Gold unveil themselves in evolving layers of oud, amber, rose and exotic woods that linger from morning until night. Each fragrance is hand-finished and presented in bottles and packaging that mirror the opulence and artistry of the brand’s cultural heritage. These are not just perfumes. They are statements.
Luxury Made Accessible
True luxury should never feel out of reach. By offering premium-quality fragrances at fair, attainable price points, Perfumes of Arabia London challenges the notion that excellence must come with prohibitive cost. From free UK shipping on qualifying orders to elegant gift packaging and personalised scent guidance, every touchpoint is designed to be both refined and approachable. Whether browsing online or visiting one of their boutiques, customers encounter a consistently polished, customer-focused experience, one that has fostered a loyal and steadily growing following across the UK.
Expanding Nationwide
Having already established inviting stores in Aldgate and Basildon, Perfumes of Arabia London recently announced a new opening at Royal Victoria Place in Tunbridge Wells. Each location is thoughtfully chosen to bring artisanal perfumery to discerning shoppers in premium retail settings. Beyond bricks and mortar, the brand’s immersive digital content and strong social-media presence have created meaningful connections with fragrance lovers near and far.
A Partnership That Shines
Collaborations with respected style influencers and creatives have widened the brand’s reach, most notably its recent partnership with the National Reality TV Awards.
“We’re proud to partner with the NRTA this year,” say co-founders Hakim and Habib. “It’s a celebration of British talent and creativity, and we’re honoured to bring our fragrances to a stage that champions both. This is just the beginning of a new chapter in the Perfumes of Arabia journey.”
Gifting with Meaning
Perfumes of Arabia London has become synonymous with thoughtfully curated gift sets that transform special moments into lasting memories. The Oud Lignum Eau de Parfum Gift Set is a standout: an elegant pairing of richly concentrated Oud Lignum oil and a hand-poured Oud Al-Ward candle, boxed in a design that whispers luxury. Within, notes of spice, cedarwood, iris and patchouli unfold in harmonious succession—an immersive experience that delights both giver and recipient. Limited-edition seasonal boxes further offer an exclusive touch without compromising the brand’s hallmark accessibility.
Looking Ahead
As one of the UK’s most exciting emerging fragrance houses, Perfumes of Arabia London looks to the future with ambitious yet grounded plans: international shipping is set to launch soon, and additional retail expansions are already in the works. Throughout it all, the brand remains steadfast in its commitment to honouring heritage, delivering uncompromising excellence and offering something truly meaningful in every bottle.
To explore the full collection, visit www.perfumesofarabialondon.com or experience the brand in person at their boutiques in Aldgate, Basildon or Tunbridge Wells.
