At the 2025 South Africa Fashion Awards, a night dedicated to celebrating the pinnacle of fashion design and innovation, Mentos added its own flair to the event’s atmosphere. As the official sponsor of the Best Fashion Designer award, which was claimed by the trailblazing Rich Mnisi, Mentos infused the evening with its signature blend of fun and freshness.
A Refreshing Presence
Mentos, renowned for its chewy mints and gum, took a unique approach to event sponsorship by enhancing the attendee experience with delightful treats. The brand provided an array of goodies for the event’s goodie bags, including its iconic candy rolls and gum bottles. These sweet additions offered guests a refreshing burst of flavor, perfectly complementing the glamorous ambiance of the awards night.
Beyond the goodie bags, Mentos further engaged attendees by placing branded bowls filled with its candy rolls and gum bottles across the bar areas, VIP networking zones, and the press room. This thoughtful placement ensured that guests could indulge in a sweet treat while mingling and celebrating the achievements of the fashion industry.
Celebrating Excellence in Fashion
The highlight of the evening was the announcement of Rich Mnisi as the winner of the Best Fashion Designer award. Known for his bold designs and commitment to cultural storytelling, Mnisi’s recognition underscored the event’s dedication to honoring excellence in fashion. Mentos’ sponsorship of this award highlighted the brand’s alignment with creativity and innovation, values that resonate deeply within the fashion industry.
A Sweet Partnership
Mentos’ involvement in the South Africa Fashion Awards exemplifies the brand’s commitment to supporting cultural events that celebrate creativity and excellence. By providing attendees with delightful treats and sponsoring a prestigious award, Mentos not only enhanced the event experience but also reinforced its position as a brand that brings joy and refreshment to every occasion.
As the fashion industry continues to evolve, partnerships like the one between Mentos and the South Africa Fashion Awards play a crucial role in fostering a vibrant and dynamic cultural landscape. Through its thoughtful sponsorship and engagement, Mentos has proven that even in the world of high fashion, there’s always room for a little sweetness.
