In the world of luxury floristry, brand heritage can be both a blessing and a burden. But for Bloomsbury Flowers, one of London’s most respected floral institutions, legacy has become the foundation for bold, elegant reinvention.
Acquired in 2022 by Anoma Radkevitch, a Sri Lankan–British entrepreneur with a background in biology and international development, Bloomsbury Flowers has blossomed into a leading voice in contemporary floral design with a conscience. What once was a revered local florist in Covent Garden is now the flagship of a growing floral group — with ambitions not only to serve beauty, but to shape the future of sustainable luxury in floristry.
Radkevitch’s entry into the floral world was far from traditional. After a successful career in international development, she followed her creative instinct post-motherhood and founded Lady Flora, an award-winning boutique florist in Berkshire. With an eye for aesthetic precision and a deep respect for nature, she quickly gained recognition for her natural, emotionally expressive floral style.
Her acquisition of Bloomsbury Flowers was not about rebranding but refining. “I saw in Bloomsbury a business with soul,” Radkevitch notes. “My aim has always been to honour that — while giving it a modern structure and a long-term vision rooted in creativity, sustainability, and cultural relevance.”
That vision has grown quickly. In 2024, the long-established online florist Clare Florist joined the group, extending reach and logistical capability. In 2025, the event and contract florist In Water Flowers was also acquired, adding scale and technical expertise to serve corporate, wedding, and production clients across the UK.
Yet despite this growth, the Bloomsbury Flowers brand remains distinctive and premium. Its boutique on Great Queen Street is known for arrangements that are sculptural yet soft, seasonal yet timeless. Weekly installations for five-star hotels, editorial shoots, and private members’ clubs flow seamlessly alongside bespoke arrangements for personal clients. Bloomsbury Flowers isn’t just selling flowers — it’s selling moments, crafted with integrity and artistic discipline.
In an age of automation and volume, Radkevitch’s leadership emphasizes human connection, hand-crafted excellence, and environmental responsibility. The brand champions British-grown flowers, avoids excess packaging, and manages waste meticulously — positioning itself as a thoughtful player in a luxury market increasingly driven by values.
This year, Bloomsbury Flowers steps even further into the cultural spotlight as an official sponsor of the 2025 National Film Awards, taking place at Porchester Hall in July. The partnership reflects the brand’s alignment with British creativity and excellence. Their floral artistry will help set the tone for one of the UK’s most anticipated entertainment events — transforming red carpets, greenrooms, and the main stage into immersive floral experiences.
Brand Philosophy Meets Cultural Presence
Bloomsbury Flowers today is more than a florist. It’s a luxury lifestyle brand built around nature, mindfulness, and refined taste — one that speaks to high-net-worth individuals, institutions, and cultural tastemakers alike.
Radkevitch puts it simply: “Flowers have always been about emotion. We just give them a voice.”
Contact & Information:
📍 Bloomsbury Flowers – 5 Great Queen Street, Covent Garden, London WC2B 5DG
📞 020 7242 2840
🌐 www.bloomsburyflowers.co.uk
📧 [email protected]
