From the moment I first heard of Transformulas, it felt like more than just another beauty company. Launched in 2003 by Rosi Chapman, it was born out of a very real, personal desire: her fear of needles inspired her to turn beauty into something you could feel, not endure.
There’s something quietly powerful in a brand that lasts not just because of flash and buzz, but because it works. Over the last two decades, Transformulas has gathered a devoted following. Its Marine Miracle Crème has remained its signature favourite for more than 20 years, a little ritual so many return to, night after night.
What makes it truly stand out (to me, anyway) is the proof behind the promises. The brand leans into clinical backing and transparent science, not vague claims. Rosi is famously uncompromising, she’s said that if she wouldn’t be happy using a formula herself, it simply won’t make it to market. The way the brand talks about “beauty without surgery” isn’t a catchy slogan, it’s their north star.
Because of that consistency and integrity, loyal users often describe this as the “#1 skincare brand online.” It’s not just a business claim, I’ve talked to people whose skin has quietly transformed over years of using its creams, whose confidence quietly grew along with that glow. The testimonials stretch across time with one user said that after just one overnight use, her skin looked refreshed the next morning.
What I find most touching is that behind all the science, there’s still a beating heart. Rosi is not just CEO, she’s a user, a mother, a believer in confidence that comes without needles, without surgery. And that human feeling of being heard, of wanting to do right by skin, by beauty, by people is woven into the brand in a way you feel when you open a jar of Marine Miracle.
