Are you busy daydreaming?


71% of Londoners daydream up to nearly half of every working day!

  • 41% spend an hour or more each day researching the perfect holiday
  • 39% confess to booking their dream holidays during work time

New research has revealed that much of London are in the depths of deep fantasy and living alternative lives at their desks. The research conducted by Travel Republic found that indulging in their favorite cuisines (67%) was the most popular day dream in the capital.

Bosses beware, daydreaming can take place throughout the day, more than four in ten (42%) of Londoners say they indulge in daydreaming at their desks and almost a third (31%) have lost focus in meetings. Some daydreams have become so tempting, just under two thirds (62%) of London has imagined quitting their job to fulfil their dreams.

And when Londoners are not daydreaming, (39%) confessed to having booked their dream holidays during work time, with (41%) of these spending an hour or more each day researching the perfect holiday.

More than half of London’s holiday daydreamers imagine lying on a beach (52%), walking along it (54%), sunbathing by a pool (39%) or simply taking in a beautiful view (30%). The most popular daydream destinations for Londonders are Italy (44%), followed by the UK (38%), the USA (53%) and Spain (31%).

Emma Kenny, TV psychologist, presenter and writer said: “Daydreaming is psychologically beneficial because it often allows us to return to happy memories or provides visions of possibility, which make us feel hopeful. Knowing that you work so that you can go on holiday gives reason to your work day.”

Frank Rejwan, Managing Director at Travel Republic said: “People escape from everyday stresses when on holiday and it seems that even imagining themselves elsewhere offers some of the same pleasure.

81% of our holiday bookings happen after midday, so it is no surprise that people are imagining themselves relaxing in the sunshine by 11.20am.

At Travel Republic we offer a wide selection of hotels and destinations, so customers can create the perfect holiday to wherever their imagination takes them.”

Travel Republic’s sale will be live until 5th February, with thousands of holidays at low prices visit:


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