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Thursday, April 22, 2021

HUAWEI PARTNERS WITH DISCOVER.FILM, THE WORLD’S LEADING PLATFORM FOR QUALITY SHORT FILMS. THE GLOBAL TELECOMS PROVIDER SERVICING A THIRD OF THE WORLD’S POPULATION WILL PRELOAD DISCOVER.FILM’S STREAMING SERVICE ONTO 100 MILLION OF ITS HANDSETS

  • Discover.film, the free global streaming platform, hosting the world’s best short movies will launch as a pre-loaded app on Huawei Video service on 100 million devices across 22 countries
  • The premium quality of content that Discover.film curates combined with the ever-increasing demand for short films has been recognised by Huawei which has chosen Discover.film as its partner for short form content on Huawei Video, alongside a small selection of video providers each covering different strands such as the BBC for its news channel and Rakuten for its Hollywood blockbusters
  • This collaboration is further to existing partnerships that have been established over the last year which include the majority of key airlines and a host of other transport companies such as Virgin Atlantic, British Airways, American Airlines, Emirates, Etihad and Eurostar
  • Since the start of March when coronavirus started to spread rapidly across the globe, Discover.film has seen a surge of 220% in viewership figures as the population look to short films whilst isolated at home

 

Discover.Film, the leading free platform for quality short films, has partnered with Huawei, the global telecoms provider servicing a third of the world’s population. This collaboration will see the Discover.film platform as a preloaded app within Huawei Video on over 100 million handsets globally. Sitting alongside a small selection of video providers such as The BBC for its news channel and Rakuten TV for its Hollywood blockbusters, Discover.film has been chosen as Huawei’s dedicated partner for quality short films.

Discover.film is a quality streaming platform dubbed the ‘Netflix for short films’. With over 10,000 films typically between 10-15 minutes in length, Discover.film is attracting some of the world’s best film makers to create and showcase their short films on its platform. Stars such as Danny DeVito, Sir Ian McKellen, Benedict Cumberbatch, Jack Whitehall, Bill Nighy, Brie Larson and Whoopi Goldberg feature in some of the award-winning films on the platform, all of which are under 40 minutes in duration.

Launched in October 2019, Discover.film has already amassed hundreds of thousands of subscribers from across 190 countries, making it the leading platform for short films in the entertainment industry. Unlike many of its ‘paid for’ subscription-based competitors, its freemium model allows its viewers to watch the content for free, whilst giving creative advertisers the opportunity to tell their own story in the form of a sequence of 6 second pre-rolls before each film.

Discover.film showcases and nurtures the best filmmaking talent from around the world, working with over 7,000 filmmakers who have previously had no premium platforms to showcase their short films on at a global scale.

Demand for short films averaging 12 minutes is at an all-time high and increasing rapidly, with a growing number of the global population confined to their homes due to coronavirus, according to Discover.film, the leading streaming platform specialising in the genre.

In addition to Huawei companies such as Virgin, British Airways, Qatar Airways, American Airlines, Emirates, Air Canada, KLM, National Express, South Western Railway, London Northwestern, Transpennine Express and Eurostar, have all partnered with Discover.film over the last year as they plan to increase the volume of quality short form content for their audiences.

Sarah Thomson, Co-founder of Discover.film said:

“We are delighted to have been approached by Huawei looking to use Discover.film as its short film partner on Huawei Video, which re-enforces the global need for quality, entertaining short film. We are thrilled to be able to support our thousands of film makers giving them such a vast distribution platform and allowing them to showcase their incredible quality short films to a global audience of millions.  Especially at a time when many people are confined to their homes, we have seen a huge surge in users and particularly those looking to ‘feel good’ films during this time of crisis. As such we are accelerating our content acquisition and are in talks with many content providers to meet the needs of our ever-growing global audience”

 

Ju Jian – Head of Global Content Acquisition and Partnership said:

“We are very pleased to have Discover Film as one of our partners on Huawei Video. Considering that our service is on our mobile devices, Discover Film award winning short movies are a perfect match as their catalogue is mobile centric. It’s snackable content that will perfectly entertain all our users around the world.”

 

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