Lockdown has led to many businesses adapting to survive in a marketplace that has been altered like never before. Here in the UK, by mid-March 2020 face masks became the new item of necessity. However, not everyone has a great time wearing masks especially having to wear them for a long period of time. It can cause the dreaded “maskne” and sometimes it even feels like you’re “eating” your mask when you take deep breaths.
It can seem impossible to relieve these problems and just like something we have to accept and live with. However, this couldn’t be further from the truth because there’s a new mask insert accessory that solves it all! A new product has been launched called Freedom Breathe™, the world’s first mask inset accessory that protects lipstick & makeup from smudging, stops glasses from fogging up, prevents the dreaded “maskne” and enables you to talk easily and be heard clearly all while allowing you to breathe freely as if you weren’t wearing a mask at all.
We decided to interview the founders behind Freedom Breathe to find out the in’s and out’s of this new product…
How did your product, service, come about?
We all know wearing a face mask can be difficult, especially when we are wearing it for an extended period of time. FreedomBreathe all started with a simple problem that we wanted to solve. How can we breathe easily with our face masks on? We are all doing our best to adapt so we can return to what we know and love. With FreedomBreathe we can improve the new normal! With our product, people will no longer have difficulty breathing, smudged make-up, or steamy glasses! Let us make wearing a mask more comfortable and provide a refreshing change.
What is the inspiration behind your brand name?
It is really quite simple, we all want the freedom to breathe properly in our face masks, hence FreedomBreathe. It just seemed like the perfect name for our brand.
What would you say has been your single proudest moment so far?
I really love seeing our customer’s feedback on our product, how much it has helped them in their daily life, and how they even purchased more for their friends and family. It is amazing to see the impact that our product has on so many people’s lives. We really just want to help improve this new normal that we are living in.
What would you say is your unique selling point?
You can feel the difference immediately, once you try the Freedom Breathe you will never wear a mask without it again. FreedomBreathe works with any non-medical mask – cloth, homemade, disposables, etc. Manufactured from premium food-grade silicone, the device is flexible to fit any face shape – suitable for men, women, and children. It’s also washable, reusable, and hypoallergenic. Imagine going to the store or traveling and being able to breathe properly! Everyone that has one loves it!
How can customers find out more about your brand?
You can visit our website at freedombreathe.com to find out more!